| Name | Lytics Customer Data Platform (CDP) |
| Overview | Lytics is a privacy-focused Customer Data Platform designed for global enterprises. It features integrated generative AI capabilities, allowing businesses to manage, unify, enrich, and activate customer data while ensuring security and compliance. With strong cloud data warehouse integrations and clean room capabilities, Lytics is especially suitable for organizations utilizing Google Cloud. The platform leverages AI to enhance data operations and facilitate informed decision-making, featuring tools like the AI-powered Audience Generator and Schema Copilot for effective audience targeting and data mapping. Furthermore, the Customer 360 Readiness Index aids companies in evaluating and optimizing their CDP strategies. |
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| Benefits |
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| Role of use |
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| Target audience | Marketing directors, data analysts, CRM managers, CIOs, digital marketing agencies |
| Pricing | Pricing information is not specified; inquire through Lytics for options, including any potential free version. |
| Tags | Customer Data Platform, Generative AI, Data Management, Marketing Solutions, Data Integration |
| App available? | No, you can only use Lytics on the website platform. |
Lytics
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Introduction
Discover Lytics, the Customer Data Platform designed for enterprises, offering robust AI features to enhance data management and marketing strategies.
Category: Marketing
📽️ Demo Video & screenshots
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